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December 2017
season’s greetings

Dear friends and followers of Premium and Prestige Observatory,

As we approach these special days, we would like to share our wishes for happiness and peace.

May you have a wonderful holiday,

Maria Eugenia Girón
Executive Director

case presentation @ world business forum: humanification

Within the framework of the World Business Forum, that took place in Madrid on the 3rd and 4th of October, IE Professor Cristina Cruz presented along with Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory, the case “Entrepreneural Journey of a Manager”, of which Professor Cruz is the author.

This year’s main topic was “Humanification”: Focusing on people, now and always. Richard Branson, Jonah Berger, Rachel Bostman, Stew Friedman, Tamara Erickson, Mauro Porcini, Mario Alonso Puig, Chris McChesney and Jesús Cochegrús were the main guest speakers.

Read more @ WBF website

Read this year’s brochure (in Spanish)

maria eugenia giron talks luxury on radio nacional

Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory, was invited to join Ana de la Torre in the Fashion segment to talk about shopping tourism and the luxury sector.

Listen to it here (in Spanish)

new york times luxury conference in brussels

This November, Vanessa Friedman and top editors from The New York Times brought together leaders from myriad industries at the annual International Luxury Conference in Brussels, the European Union’s seat of power, against a global backdrop of dramatic political and economic change

The main message was exclusivity and inclusion new challenge for luxury industry. Among the speakers were Enrico Letta, Former Prime Minister of Italy, Dean, Paris School of International Affairs, Sciences Po, and President of the Jacques Delors Institute; Antoine Arnault, C.E.O. of  Berluti; Steve Shiffman, C.E.O. of Calvin Klein Inc.; or the fashion designer Stella McCartney. 

More info

luxury brands: between continuity and novelty

by María Eugenia Girón

All the brands that seem to us today that have always been there started with stories of innovation. All of them have had the patience and the courage to stay loyal to their identity.

Read article @ Forbes Mexico
a new case study to understand the challenges of creative companies

"MB&F, the management of creativity" is an extraordinary story that shows how creativity can become the cornerstone of a firm's strategy and unleash unparallel value generation, even in situations where firms own very few resources or challenge bigger players.

The author is David Millán Planelles, adjunct professor of Strategy at IE Business School. He is also a researcher at the IE Premium & Prestige Observatory, where he has lead different studies, such as the IE Luxury Barometer. 

Read the case @ IE Publishing

the agile revolution: a guide for business on agile working

Agile working is a growing trend. It does not suit all businesses but all should understand it if they want to remain competitive. This book provides a guide to employers. Desk research is complemented by new quantitative and qualitative research with contributions from experts and those who have experienced agile working, among them Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory.

Buy the book @ Amazon UK

luxury stores: how are they different?

by María Eugenia Girón

The point of sale today or a luxury store is the place to live an experience. It’s not a destination for a transaction anymore, since one can easily do that online.

Read article @ Forbes Mexico

fuera de serie innovation & design awards

Last November 14th the 2nd Edition of the “Fuera de serie” Innovation & Design Awards  took place in Barcelona. Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory, was part of the jury. These awards recognize the effort and ‘know-how’ of Spanish companies and creators in this field.

Read article (in Spanish) here.

Check the full list of winners here



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