Dear friends and followers of Premium and Prestige Observatory,

As we approach these special days, we would like to share our wishes for happiness and peace.

May you have a wonderful holiday,

Maria Eugenia Girón
Executive Director

Within the framework of the World Business Forum, that took place in Madrid on the 3rd and 4th of October, IE Professor Cristina Cruz presented along with Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory, the case “Entrepreneural Journey of a Manager”, of which Professor Cruz is the author.

This year’s main topic was “Humanification”: Focusing on people, now and always. Richard Branson, Jonah Berger, Rachel Bostman, Stew Friedman, Tamara Erickson, Mauro Porcini, Mario Alonso Puig, Chris McChesney and Jesús Cochegrús were the main guest speakers.

Read more @ WBF website

Maria Eugenia Girón, Executive Director of IE's Premium and Prestige Business Observatory, was invited to join Ana de la Torre in the Fashion segment to talk about shopping tourism and the luxury sector.

Listen to it here (in Spanish)

This November, Vanessa Friedman and top editors from The New York Times brought together leaders from myriad industries at the annual International Luxury Conference in Brussels, the European Union’s seat of power, against a global backdrop of dramatic political and economic change

The main message was exclusivity and inclusion new challenge for luxury industry. Among the speakers were Enrico Letta, Former Prime Minister of Italy, Dean, Paris School of International Affairs, Sciences Po, and President of the Jacques Delors Institute; Antoine Arnault, C.E.O. of  Berluti; Steve Shiffman, C.E.O. of Calvin Klein Inc.; or the fashion designer Stella McCartney. 

More info

by María Eugenia Girón

All the brands that seem to us today that have always been there started with stories of innovation. All of them have had the patience and the courage to stay loyal to their identity.