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Highlights from last year’s ceremony







Dean of IE Business School, Maria Eugenia Giron, Executive Director of Premium

& PrestigeObservatory, jury and the winner of the 5th edition


As the the IE Premium and Prestige Observatory and its executive director Maria Eugenia Girón are announcing the 6th edition of the IE Awards for Sustainability in the Premium and Luxury Sectors, the video comes back on last year’s unique entrepreneurial projects awarded in Fashion, Cosmetics and Hospitality, honorable mentions for companies’ achievements in terms of sustainable luxury and the academic content of the summit including the presentation of the LOEWE case study.


The 6th edition is coming !

On June 21st and 22nd , the IE Premium and Prestige Observatory will host the 6th edition of this academic summit on

sustainability and entrepreneurship in the premium and luxury sectors in the IE Shigeru Ban Paper pavilion.


New this year: Smart Luxury Award


The 2016 edition introduces a new award for Smart Luxury, in addition to the

3 existing categories: Fashion, Cosmetics and Hospitality. This new award will also add to the academic content of the summit with a roundtable on synergies between technology and luxury.


 The IE Honorary Award for

Giving visibility to sustainability in the premium and luxury sectors

goes to

Simone CiprianiEthical Fashion Initiative

Website Ethical Fashion Initiative




The IE Honorary Award for

Luxury brand performance in sustainability and social responsibility

goes to

Pascale Mussard – Petit H

Petit H video

Pascale Mussard joined Hermès in 1978 and developed a successful career within the maison as fabric buyer for the women ready to wear division, and then as creator and manager of the new displays department. Thanks to her unique sensitivity and knowledge of the brand and its fabrics she then became artistic director of Petit H. Petit H is a creative workshop created by the fashion house Hermès. The aim : to give a new life to the leather leftovers of Kelly bags, the colourful silk leftovers of the making of the famous carrés Hermès and all other high-quality raw materials used by the maison in its creative endeavours. With the association of the exquisite creative sense of designers and sharp talent of the craftsmen, all of these materials are being reassembled into new creative objects within this “atelier de ré-creation” in the words of Pascale Mussard, honoring the craftmanship tradition with a responsible look to the future.



The IE Honorary Award for

Latin American Firm Performance in Sustainability

and Social Responsibility

goes to

Meche Correa

Website Meche Correa



María Eugenia Girón

Executive Director of IE Premium and Prestige Business Observatory

Dana Thomas

Author of the bestseller: “How Luxury Lost Its Luster

Christina Dean

Founder and CEO of Redress


Yolanda Regodón Poblador

Head of Corporate Communication at IE

Johan Arnø Kryger

Head of Responsible Innovation at Danish Fashion Institute

Miguel Angel Gardetti,

Director of the IE Awards to Sustainability in Luxury and Premium Sector

Sean Ansett

Director of Corporate Responsibility in Burberry

Joaquín Garralda

Dean of Academic Affairs and Professor at IE

Learn more about the jury