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January 2017

a word to welcome the new year

Dear friends of Premium and Prestige Observatory,

We are very excited about 2017 and our plans for more insightful research and good academic work. We are also happy for our accomplishments in 2016. The Observatory continued to deepen the knowledge into urban tourism. The focus on high value, the results’ precision driven from a rigorous methodology and the latest data will be of interest to all active players in the high-value travel ecosystem. Thanks to our experts and their rigorous work, expertise, and passion for the sector and to the panel of experts, who generously shared their insights into high-value city tourism and the barometer.    

This work could be completed thanks to MasterCard who has supported IE Premium and Prestige Business Observatory since its launch in 2010. 

With best wishes for this new year,

Maria Eugenia Girón
Executive Director

What’s coming in 2017:

  • January 10th: “#smart premium tourism experiences” Research Presentation at IE.
  • January 20th: FITURTECH presentation in Fitur 2017 @ #techYdestino.
  • February 23rd: Presentation of “Luxury Surrenders to the Internet: Millennials vs. Baby Boomers” report.
  • March 23rd: Presentation of “IE Luxury Barometer 2016”.
  • May: Presentation of “IE Premium Travel Barometer”.

… and so much more!

#smart premium tourism experiences

The event, which took place on January 10th included the research results’ presentation by Jörn Gieschen and a roundtable, moderated by Maria Eugenia Girón, Executive Director of  IE Premium and Prestige Business Observatory, with Eva Ruiz, Mastercard Marketing Director Iberia; Sandra Manresa, Travel Director in Google; and Alessandro Petazzi, CEO of Musement.

To watch video interviews, please click here.

To read the report, please click here.
city discovery goes digital @ fitur

Jörn Gieschen, associate researcher of IE Premium and Prestige Business Observatory, participated in #techYdestino by the Instituto Técnico Hotelero with the presentation “City discovery goes digital” about premium experiences & pre-trip booking.

To see the full #techYdestino program, click here.

millennials, social networks and the luxury sector

by María Eugenia Girón

The use of social networks in the premium sector represents a challenge since a two-way dialogue with customers is something completely new within this sector.

Read article @ Forbes Mexico
luxury surrenders to the internet: millennial vs. baby boomers

On February 23rd, David Millán, IE Professor and main researcher will present the results of the latest study carried out by the Observatory -with the collaboration of Condé Nast- about the role of technology in Premium tourism experiences. Maria Eugenia Girón, Executive Director of the Observatory, will moderate the roundtable that will include Susana Ibáñez, Condé Nast Marketing Director; Berta Bernad, trendsetter; and Norman Kurtis, IE Behavior & Human Development Vice-Dean.

If you wish to attend, please send an email to: observatoriopremium@ie.edu

“eyewear revolution: collision course” report

Luca Solca, Head of Exane BNP Paribas shares an interesting report about the eyewear industry, which is at a strategic juncture. They explore the evolving competitive dynamics in the eyewear oligopoly, the likely future scenarios, and the resulting investment implications.

Read report

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