Dear friends of Premium and Prestige Observatory,

We are very excited about 2017 and our plans for more insightful research and good academic work. We are also happy for our accomplishments in 2016. The Observatory continued to deepen the knowledge into urban tourism. The focus on high value, the results’ precision driven from a rigorous methodology and the latest data will be of interest to all active players in the high-value travel ecosystem. Thanks to our experts and their rigorous work, expertise, and passion for the sector and to the panel of experts, who generously shared their insights into high-value city tourism and the barometer.    

This work could be completed thanks to MasterCard who has supported IE Premium and Prestige Business Observatory since its launch in 2010. 

Maria Eugenia Girón
Executive Director

What’s coming in 2017:

• January 10th: “#smart premium tourism experiences” Research Presentation at IE.

• January 20th: FITURTECH presentation in Fitur 2017 @ #techYdestino.

• February 23rd: Presentation of “Luxury Surrenders to the Internet: Millennials vs. Baby Boomers” report.

• March 23rd: Presentation of “IE Luxury Barometer 2016”.

• May: Presentation of “IE Premium Travel Barometer”.

… and so much more!

On February 23rd, David Millán, IE Professor and main researcher will present the results of the latest study carried out by the Observatory -with the collaboration of Condé Nast- about the role of technology in Premium tourism experiences. Maria Eugenia Girón, Executive Director of the Observatory, will moderate the roundtable that will include Susana Ibáñez, Condé Nast Marketing Director; Berta Bernad, trendsetter; and Norman Kurtis, IE Behavior & Human Development Vice-Dean.