Luca Solca, Head of Exane BNP Paribas, talks about the IE Luxury Barometer 2017 in an interview with Maria Eugenia Girón for “Masters of Premium & Luxury”, the new video series we are launching. You can find more information below.
The report, drawn up by IE and Mastercard's Observatory on the Premium and Prestige Products Market, reflects the views of professionals in the luxury sector about key aspects of the market and upcoming trends.
Building memorable experiences remains, for the fourth consecutive year, a priority for luxury firms. Participants in the survey highlight the need for increased market competitiveness. Creativity is essential among luxury sector strategies.
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