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Hello from IE,
We would like to invite you to join us for an inspiring Master Class and Networking Reception with the brilliant IE-professor and creative mind Andrew McCarthy on October 13th at the Frankfurt Press Club. In addition to this exciting session, we would like to give you a first look at the Advanced Management Program Germany 2017and share some experiences of the year first edition.
"DESIGN THINKING"
A lecture by IE Professor and Designer, Entrepreneur and Creative Director Andrew McCarthy.
Date: October 13th, 2016 Time: 18:30hrs. Place: Palais Livingston / Frankfurt Press Club Address: Ulmenstraße 20, Frankfurt am Main www.frankfurterpresseclub.de/
18:30
Welcome Coffee
19:00
Opening & Introduction IE and AMP
19:15
Master Class with Prof. Andrew McCarthy in DESIGN THINKING
20:30
IE Networking and Exchange
Please confirm your attendance before October 7th. After the event, join us for a networking reception. (end: 22:00hrs.)
ABOUT THIS EVENT
Design thinking describes the process of applying the design cycle and mindset to problem-solving. The design cycle typically comprises diverse teams working through interconnected phases of empathic user-centered research, creative thinking, prototyping, testing and implementing or returning to any of the other phases to refocus.
Design thinking is not a new idea, but continues to gain traction and popularity in the business world as startups, entrepreneurs, and companies like Apple, IDEO, P&G, Google, Nike and Starbucks publicly credit it with successful innovation and further integrate design into their respective corporate cultures. It is seen as offering a new approach better suited for dealing with ever-increasing pressures for growth and innovation.
Great. So... what is it, how does it function, and why bother?
In his Master-Class, Andrew will give you answers to these question and take you on a journey through the world of design thinking.
Andrew McCarthy
IE Professor, Creative Director and Design Thinker
ABOUT THE SPEAKER
Andrew Peter Wallace McCarthy is a designer, consultant, facilitator, serial entrepreneur, innovation catalyst, and educator. He studied philosophy, political science, history of science and mathematics before delving into the art and design world by becoming a creative director... as one does.
Andrew has worked in his native New York and internationally as an art and creative director in multinationals, providing advice to corporations on creativity, strategy, innovation processes, user experience, and design. He teaches design management, visual communications, creativity, and entrepreneurship as an Associate Professor at the Instituto de Empresa in Madrid and collaborates on educational ventures with TeamLabs/, Impact Hub, Teamlabs, and Studio Banana. See More
¿More information about IE and the AMP?
If you want to have a personal conversation about the IE Business School and the Advanced Management Program Frankfurt 2017, please do not hesitate to contact:
