Focusing on the WOW Moments, the Observatory found out thank to the expert’s analysis that exists a new consideration of these WOW Moments on the BTL strategies and plans, or further more, a new unit of business for many companies focused on experiences creation for the consumers.
Our experts sum up in in a few words their thoughts on what a memorable experience is for them, related to each one's industry::
JORGE MORENO - Marketing Director of Master Card Spain & Portugal
"A memorable experience should generate the desire to talk about it. It should create the desire to be available to everyone, to reach a vast number of people. That is how the brand impact can become truly impressive".
PHILIPPE GUILLAUMET - Honorary Consul of Monaco in Madrid and Business Advisor
"A successful memorable experience may involve daring, discovery, pleasure and dreams. A memorable moment is a time when I am able to make my dreams come true".
RAFAEL ANSON - President of Real Academia de Gastronomía Española
"Drown the bad in an abundance of good". This phrase can represent a way of life and a chance to allow you to be happy. Bad things, in a system of freedoms, are unavoidable. An experience should compensate the bad with a lot of good.
A memorable experience occurs when you discover something that you feel others do not know about.
As Brillat Savarain said, it is more important for mankind to discover a new dish than a star. And this is true in the world of gastronomy as well. Cooks and chefs have reached the status of artists, as they manage to surprise, arouse our curiosity and create excitement, like any other artist.
In the world of gastronomy, as in the world of luxury, what is important is to tell a story; this is why we have brought the cooks out of the kitchen.
And just as important as this is to share. Memorable experiences are almost always shared.
SANDRA DEL RÍO - Director of Traveller Magazine
"Starting off from the assumption that life is a journey, we always try to make it as enjoyable, memorable and long as possible. When a trip pleasantly surprises you, it enhances your capacity to feel pleasure, physically and intellectually motivates you and makes you feel deeply fortunate: you have just achieved the perfect union, one that can be called a Memorable Experience".
MONTSE CUESTA - Director of AD Magazine
"A satisfactory moment, a bond of loyalty with the brand, word of mouth which is now becoming increasingly effective through social networks. Anything one lives with can make one happy. The intimate experience with things that we love to have".
ENRIQUE VALERO - General of Manager Abadia Retureta
"A genuine experience transcends the product itself". "
Abadia Retuerta is a project with a soul. Its new strategy revolves around two key points:
Sharing. Anything that is not shared or communicated does not exist. If it is not shared, we move on and it is forgotten about.
Consumer. The Keyword of our strategy and plan. How might the consumer feel when visiting our sites? Those insights that are normal for staff may be a unique experience for the consumer. So let's share them with our customers.
The company takes a leap from wine tasting tours to becoming a department of unique experiences. "We have become ARTISTS IN RECEIVING, receiving them into our home and showing it to them. We offer them a bespoke suit".
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