The 2018 edition of the IE Premium Travel Barometer is again a leap forward regarding quality, depth and diversity of insights. Our research partnerships with Traveller Made and Travesias Media were a great help in accessing many of the top executives of the hospitality and travel trade/design sectors. The presentation was done by Jörn Gieschen and followed by a roundtable with Maria Eugenia Girón, Executive Director of IE Premium and Prestige Business Observatory, Javier Arredondo, President at Travesias Media, Vicky Vilches, journalist and writer, and Jennifer Zhang, CEO at Ctrip Spain.
"Personalization of services" remains the most important topic, with an ongoing key challenge of finding the right balance between high-tech and high-touch solutions. The biggest winner concept in 2018 is human connection and interaction, connecting with family & friends and meaningfully interacting with interesting locals and peers during travel.
You can read the report here.
You can watch Maria Eugenia Girón interviewing Jörn Gieschen here.
Jörn Gieschen talks about findings in Premium travel and you can watch it here. |