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January 2019


a word to welcome the new year

Dear followers of the IE & Mastercard Premium and Prestige Business Observatory,

We are very excited about 2019 and our plans for more insightful research and good academic work. We are also happy for our accomplishments in 2018: the birth of our "Masters of Premium& Luxury" video series, our collaboration with Google for the "The Customer Journey of the Premium Traveler" study, and the new editions of both the IE Mastercard Luxury Barometer and the IE Mastercard Premium Travel Barometer.

We would like to thank the whole team, the experts, the interviewees, the collaborators from the alliances with Traveler Made, Luxury Education Foundation, and Travesias Media, and you, all our followers, for continuing to collaborate to generate and spread knowledge.    

This work could be completed thanks to Mastercard who has supported IE Premium and Prestige Business Observatory since its launch in 2010. 

With best wishes for the new year,

Maria Eugenia Girón
Executive Director

revealing the myths about the premium traveler

by María Eugenia Girón

The report on premium tourism presented at IE Business School highlights that the Premium tourist is digital, that the hotel is key in its destination decision, that it reserves more activities in advance, and that it is an active user of social networks before and during the trip, having great influence on them.

Read article @ Forbes Mexico

jörn gieschen @ wtm london

Jörn Gieschen, IE Premium and Prestige Business Observatory researcher, moderated the roundtable “Luxury travel business success factors in comparison: East meets West”. In this session, the most important success factors of luxury travel trade and hotel businesses globally were analyzed regarding their relevance for the Asian markets. Based on the outcomes of the latest edition of the sector's leading global industry barometer, the IE & Mastercard Premium Travel Barometer 2018/19, key success factor aspects, challenges, and management solutions for different Asian markets are explored.

Go to the event webpage

david millán wins efmd case writing award

We would like to congratulate the IE Business School professor and IE Mastercard Premium and Prestige Business Observatory researcher David Millan, for winning the EFMD case writing award with the MB & F case study, The Management of Creativity. This case is used both in entrepreneurship subjects and in strategy subjects.

mastercard innovation forum

The Mastercard Innovation Forum of 2018 was held in Madrid on November 7 and 8 in the MEEU space of the Chamartín Station.

Under the slogan "POWERING YOU IN THE DIGITAL ECONOMY" this appointment with innovation addressed the issues that interest and impact business in an industry in full transformation. Also, the best experts talked about economics, digital transformation, fintechs and entrepreneurship.

Go to the event webpage
david millán @ summit shopping tourism & economy

David Millán, IE Business School professor and IE Mastercard Premium and Prestige Business Observatory researcher, was one of the guest speakers at the 4th Summit Shopping Tourism & Economy that took place in Madrid on November 19th and 20th. This year's leitmotif was "Issuing countries, competition between destinations and smart promotion".

Go to the event webpage




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