The past 4th of December, the IE Observatory of Premium and Prestige Business had the opportunity to join the session “Not just a car… a dream” organized IE Business School and FERRARI.
We had the chance to meet and network with two members of executive team and discuss about the luxury industry in a round table: Francesco Bianchi, President for Europe, Middle East and Africa at Ferrari, and Dennis de Munck, Talent Acquisition & Development Director at Ferrari.
We learnt from a mythical brand, the brand of the “cavallino”, started by Enzo Ferrari in 1947 and linked to Formula I since the beginning.
Ferrari is a global symbol linked to Italy, to Modena, to Maranello. Did you know that the bells of Maranello toll whenever a Ferrari wins a race at GP? Yes they do and this is often!
Here, some thoughts of the Italian brand:
“ When you buy a Ferrari you pay for the engine, the rest of the car, we give it away” said once Enzo Ferrari. This shows Ferrari commitment to performance. Performance and Formula I are part of the brand DNA.
“The bast car is the one we still have to develop”. This shows the company commitment to continuous innovation and search for excellence.
We also had the opportunity to know deeper about the wine brand ABADIA RETUERTA's values and their new opening in Madrid, The Craft www.clubthecraft.com. We were all delighted by its wonderful wines!! Thank to this D.O. Ribera del Duero winery. |
