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IE Update
IE UPDATE Issue No 44 – February 2013
In IE update you will find a selection of the latest news about IE published in the press, along with articles featuring the opinions of IE experts.
IE becomes first European Business School to run free online courses through Coursera
IE Business School has signed an agreement with Coursera, the leading international platform for free online courses known as MOOCs (Massive Online Open Courses).

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The Other Side Blog
Corporate Social Responsibility Professor Joaquin Garralda talks about Social Entrepreneurship taking his daughter´s equine therapy startup as an example.

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The Other Side Blog
Strategic management professor Daniel Blake speaks about non-market strategies while watching a football match: Atletico de Madrid against Betis.
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The Other Side Blog
IT Prof. Ricardo Perez flies in a glider to overcome his fear of heights.
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The Other Side Blog
Video of Professor María Eugenia Girón headed Talking Luxury.

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Video Highlights

Alumni Startup Incubator
During the month of January, Area 31 selected 22 exciting start-ups to participate in its new Alumni Startup Incubator. “The selection process was extremely difficult, as there are so many talented entrepreneurs in the IE ecosystem. I was very pleasantly surprised by both the number and the quality of the applications received,” said Conchita Galdón, Director of Area 31 and Venture Lab Operations Manager. The start-ups come from an extensive range of diverse areas, both offline and online, including social entrepreneurship, IT (including crowdsourcing websites and mobile apps), renewable energy, health and beauty and many others. For six months, the teams will be able to work in and use Area 31 (and all related resources) to advance their projects.

IE Executive Education and BBVA
IE Business School’s Executive Education Unit is working in collaboration with BBVA on the bank’s new Yo Soy Empleo initiative. The Yo Soy Empleo project, sponsored by BBVA’s Department of Corporate Responsibility and Reputation and organized at the BBVA Campus, will provide support for 2,000 Spanish SMEs in three key areas: selection of personnel from previously unemployed candidates, financial support required to hire them, and executive education programs. IE will organize 17 editions of the Vision Management Program in 4 Spanish cities (Madrid, Valladolid, Zaragoza and Las Palmas) for senior managers of SMEs with growth potential. The overriding objective of the Vision Management Program is to offer top-tier directors of entrepreneurial SMEs a 360º vision of the main challenges involved in tackling growth and innovation processes in scenarios which are increasingly competitive, dynamic and global.

IE Business School – Accenture Global Operations Forum.
On February 11 the workshop headed Operations Excellence: Doing More with Less took place at IE Business School, led by Mark O. George, international expert in transformation and excellence processes and author of the book The Lean Six Sigma Guide to Doing More with Less. The talk kicks off the Global Operations Forum, a joint initiative of IE Business School and Accenture, aimed at promoting the generation and dissemination of knowledge from the field of Operations and Processes. The Global Operations Forum is supported by the IE Foundation.
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IE Law School- Executive Education/ Signium International
On Monday February 11 the presentation of the Comparative Analysis of Remuneration in Law Firms in Spain took place. Participants in the event included Javier de Cendra, Dean of IE Law School, Ignacio Bao, President of Signium International, and Sonia Gumpert, Dean of the Madrid Bar Association.

IE Campus App for Iphone
The App that provides access to the IE Campus is now available in the Apple Store. We include here the presentation video
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Executive Program on Public Leadership
On February 18th the PwC Foundation and IE Center for Innovation in the Public Sector presented the first edition of the Executive Program on Public Leadership. Participants included Jaime Pérez Renovales, Subsecretary of the Ministry of the Presidency and President of the Commission for the Reform of Public Administrations.

Steve Felice, President and Sales and Marketing CEO of Dell at IE Business School.
On February 20 Steve Felice, President and Sales and Marketing CEO of DELL, gave a talk in IE’s aula magna as a result of collaboration between the International center for Entrepreneurial Management and the Spanish Irish Business Network.

Best Inclusion Practices. Margarita Alonso
This collection of experiences and insights is aimed at increasing awareness about the specific circumstances of diverse groups that comprise the LGBT (lesbians, gays, bisexuals and transexuals) community.
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IE Library – New search interface
IE Library has implemented a new integrated library management system in the cloud called the WorldCat Library Management System (WMS). This latest generation technology is used to manage services with a view to improving the flow of said services using a more intuitive and streamlined system.
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América Economía
Column by Gonzalo Garland headed UN MUNDO A DOS VELOCIDADES (A dual-speed world).
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People’s Daily
Interview with Charo Silva by China’s People’s Daily, about the Inditex group’s strategies and internationalization policies
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TopMBA Career Guide
Article by the Dean of IE Business School, Santiago Iñiguez, headed Bridging the Academia and the Agora, published in the Deans Diary section of TopMBA Career Guide.
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REFORMA (Mexico)
has published a note on the upcoming IE MEXICO VENTURE DAY, with an interview with the director of IE’s Mexico office, Álvaro Sánchez.
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Diario del Pueblo
Interview with Enrique Dans by China’s Diario del Pueblo about the need for legislation on the web.
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El Colombiano
Interview with Rafael Pampillón in El Colombiano.
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Expansión
Article headed Los riesgos y las ventajas de tener que hipotecar una marca (The pros and cons of having to mortgage a brand) with comments from Ignacio Gafo.
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El País
Article headed El boom del periodismo de marca (The boom in brand journalism) with comments from Enrique Dans.
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Expansión
Opinion piece headed Europa exporta y España también (Europe exports and Spain too) by Rafael Pampillón.
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IE Law School Executive Education - Expansión
Full-page piece on the report by IE Law School Executive Education and Signium on remuneration in Spanish law firms, presented on Monday, with comments from Carlos de la Pedraja.
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Cinco Días
Article headed Las escuelas de negocios sacan buena nota (Top marks for business schools) with comments from Martin Boehm.
Bloomberg/BusinessWeek
IE holds the No. 4 position worldwide and the No. 1 in Europe in the Bloomberg BusinessWeek ranking of Top Schools for Information Technology.
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Financial Times
FT article highlights Professor Margarita Mayo’s research on MBA peer review and gender.
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CampdenFB
Article headed FAMILY FIRMS HAVE A BAD IMAGE WITH INVESTORS by Cristina Cruz about her research on family businesses.
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Providence Business News
Information about the FT rankings and IE’s position.
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Financial Times
Comments from Pilar Vicente from the Admissions department in this FT article.
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Human Capital Magazine
Article with comments from Newton Campos published in the magazine Human Capital Magazine.
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Vanguard
Profile of Peter Bryant and his talk on entrepreneurship at KMG in Lagos.
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CNBC. Interview with Fernando Fernández by CNBC, in which he talks about the economic situation in Spain.
Soy Entrepreneur. Mexico
Interview with Paris L´Etraz in the context of the upcoming IE VENTURE DAY MEXICO, set to take place on March 14.
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VALOR (Brazil)
has published the BW ranking of the top ten schools for entrepreneurs, including a special mention of IE.
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RAFAEL PAMPILLON
has prepared a video on the growth forecasts for Latin America. The video has been published on several Latam media websites, including GESTION (Peru) or Dataifx (Colombia).
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El País
Video with Gayle Allard about the Fiscal Cliff in the US.
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El País
Article with Miguel Aguirre about the challenges facing the WTO.
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TVE
Link to National Spanish Television’s La Noche en 24 Horas program which includes an interview with Juan Carlos Martínez Lázaro about Europe’s economic situation (from 8’23’’).
El País
Article with Ignacio Muñoz-Alonso headed Falacia de la única política posible (Fallacy of the only possible policy).
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El País
Article by Margarita Mayo about the challenge of conciliating work and personal life.
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People’s Daily. China
Interview with Gonzalo Garland in which he talks about the issue of Spanish debt.
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América Economía
Report on the art market in Latin America, with comments from Antonio Montes.
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Expansión
Article headed Lockhart (FED Atlanta) dice que PIB estadounidense crecerá el 2-2,5% este año (Lockhart (FED Atlanta) says that US GDP is set to grow 2 – 2.5% this year) about the address given by Dennis. P. Lockhart, President of the Atlanta Federal Reserve Bank, as part of the IE Center of Excellence for European Studies and Ramón Areces Foundation workshop cycle.

Ideate.com
Peter Bryant wrote about entrepreneurialism in South Africa in an article headed Thinking Like An Entrepreneur.
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The New York Times
Comments from Ken Dubin in an article headed In Spain, Graft Inquiry Is Widening published in The New York Times.
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MIT Sloan Management Review
Article about communication and CSR co-authored by Laura Illia and headed Communicating Corporate Social Responsibility to a Cynical Public.
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América Economía
Report on education for lawyers with comments from Carlos de la Pedraja.
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América Economía
Report on Neuromarketing with comments from Roberto Álvarez.
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Gestión. Peru
Video analysis published by Gestión and other dailies in Mexico, Colombia, Chile, Argentina and Venezuela, in which Fernando Fernández talks about the new role of central banks.
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RNE
Interview with Antonio Montes broadcast by the Portuguese language service of Radio Exterior de España, in which he talks about key trends in European business school programs (from 8’00’’).
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El País
Article with Silvia Leal commenting on the recent European Commission alert
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El País
Video in which Andy Stalman talks about branding in the new digital era.
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