Dear followers of Premium and Prestige Observatory,

We wish you a truly fantastic year ahead. We are very excited about 2016 and have made plans for more insightful research and more good academic work

Regarding 2015 we are happy for the accomplishments. We celebrated 5th Edition of the IE Award for Sustainability in the Premium and Luxury Sectors. The Honorary Award was for Tiffany &co for their ongoing support of sustainable practices in jewelry. We presented Loewe case on 360 degrees sustainable strategy written by professor Joaquin Garralda.

At the beginning of the year we presented IE’s Luxury Barometer: from experts to experts, that identified key ten issues for luxury executives and stakeholders in 2014. We are very grateful to Professor David Millan who was the academic mind behind this project.

The Observatory continued to deepen the knowledge into urban tourism. The research High Value City Tourism based on 1700 interviews in the selected source markets US, UK, Russia, and LATAM, a vast amount of secondary research, and the opinions of a panel of experts from the hospitality, gastronomy, and cultural industries, high-value retailers and travel media. The focus on high value, the results’ precision driven from a rigorous methodology and the latest data will be of interest to all active players in the high-value travel ecosystem. Thanks to the author Jörn Gieschen's rigorous work, expertise, and passion for the sector and to the panel of experts, who generously shared their insights into high-value city tourism and the barometer.    

This work could be completed thanks to MasterCard who has supported IE Premium and Prestige Business Observatory since its launch in 2010. 

With best wishes for the new year,

Maria Eugenia Girón
Executive Director

What’s coming in 2016:

• January 22nd: High End Urban Tourism Research Presentation at Fitur.

• February 16th: IE Luxury Barometer 2015 Results Presentation at IE, Aula Magna.

• February to April: Research on Luxury Surrenders to the internet and Millenials will be conducted in collaboration with partner CondeNast.

• June 21st- 22nd: IE Sustainable Premium and Luxury Summit:
• June 21st: Sustainability and Development Round Table.
• June 21st: Presentation of book “Sustainable Luxury, Stories of pioneers II”.
• June 22nd: IE Awards for Sustainability in the Premium and Luxury Sectors Ceremony at Shigeru Ban Pavillion

… and so much more!

AED Board Meeting was held on December 15th at IE Business School to discuss new activities and projects for 2016, as well as reviewing AED’s guidelines ad creating workgroups and commissions for this new year.