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September 2015 |
| Newsletter |
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premium urban tourism - expert panel meeting |
The IE Business School’s Premium and Prestige Business Observatory has made its primary goal to generate knowledge about the Luxury industry and the Premium sector. In recent years, we have carried out several research studies focusing on different areas related to consumer behavior and perspective of experts. One of the topics in which our research has focused is one of the most relevant industries for both Spain and the Luxury sector: Tourism.
What are the behaviors and perspectives of the different urban travelers from different markets? What competitiveness degree do urban destinations have to address their needs? What are the key factors to reach that competitive position? What is the impact of tourism on the Luxury industry? These are just an example of the questions our research will try to answer.
As a part of our methodology, we collect our primary data from consumers. In addition to that we look for in-depth interviews with Industry leaders through the creation of an Expert Panel composed of managers, advisors, lecturers and experts linked to Premium Urban Tourism.
The first Premium Urban Tourism Expert Panel meeting took place on July 15th in IE Business School. It is the first step of a project to be presented the first semester of 2016. |
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how sustainable luxury can save the planet @ real leaders |
“How Sustainable Luxury Can Save The Planet” is the title of the article that Real Leaders publishes about Maria Eugenia Girón and her trajectory, including her Oceana Board Membership, the creation of the IE Awards for Sustainability in the Premium and Luxury Sectors or her personal perspective on the luxury sector.
Read article at RealLeaders |
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alexandra cousteau supports ie sustainable luxury awards |
Interesting interview with Alexandra Cousteau in Fuera de Serie due to the celebration last June of the IE Awards for Sustainability in the Premium and Luxury Sectors, where she is the host of the award ceremony.
Read interview (in Spanish) |
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10 steps to build a premium brand |
by María Eugenia Girón
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10 steps to build a premium brand. Their products’ price is three times the average of their category; in exchange they offer qualities such as innovation and status. The key to building and positioning a brand in the premium sector is to have a clear strategy.
Read article |
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update on savigny luxury index |
The Savigny Luxury index (“SLI”) recorded in August its worst monthly drop since the global banking crisis in 2008, plunging 12.3 percent and erasing all gains since the beginning of the year.
Read article |
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ie case on castillo de canena wins award |
IE Multimedia Case “Rosa Vañó and Castillo de Canena” has been the winner of the EFMD Case Writing Competition 2014 in the Euro-Mediterranean Managerial Practices and Issues category.
The authors are Professors Rosario Silva and Custodia Cabanas. The case depicts the story of the Premium Olive Oil Castillo de Canena, emphasizing the professional development of its protagonists. The case is used regularly in Organizational Behavior courses at IE Business School and other international schools. |
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who are the new influencers in premium |
by María Eugenia Girón
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First it was Hollywood’s star system actresses, then supermodels, later the so-called celebrities, then bloggers and today all of us are -in some way- both prescribers and influences, aren’t we?
Read article (in Spanish) |
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inditex received honorary award @ premios nacionales de moda |
In this second edition of the Premios Nacionales de la Moda, the initiative that the Ministerio de Industria, Energía y Turismo created to avail the prestige of this industry in Spain, there were other winners: Miguel Bellido in the Pyme category; Lander Urquijo, best entrepreneurship; Andrés Sardá, best career path; A. Gratacós, best textile industry in leather and raw materials, and the magazine YoDona, best communication professional. |
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ie awards for sustainable luxury @ forbes |
interview with María Eugenia Girón
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Maria Eugenia Girón is interviewed for the financial channel Dukascopy TV about the IE Premium and Prestige Business Observatory, the IE Awards for Sustainability in the Premium and Luxury Sectors, the IE Luxury Barometer 2014, and the trends in the luxury market.
Watch video |
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