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May 2017
Newsletter
ie premium travel barometer: experts meeting

What moves the premium and luxury travel sector? Which are the main issues for experts? What issues need to be managed to have an impact the most demanding clients?

To obtain these answers, we are preparing the "IE & MasterCard Premium Travel Barometer 2017. From experts to experts". This barometer, in its second edition, will allow us to identify the relevant issues for the premium and luxury travel sector in 2017 and to know its evolution compared to last year

The research methodology is based on opinions from a small group of experts that will evaluate the key issues included in this research study.

Once we had this data, we organized this experts meeting so that we can incorporate tour thoughts and reflections and fine-tune the results of the research

The meeting took place at IE Business School on May 4th.

The presentation of the "IE & MasterCard Premium Travel Barometer 2017. From experts to experts” will take place on June 12th at IE Aula Magna (Maria de Molina, 11) at 6:30 p.m.

To confirm attendance please connect with Susana.SanchezH@ie.edu

ie luxury barometer 2016

The study presentation took place on Thursday March 23rd and was doneby by professor David Millán and followed by a roundtable moderated by Maria Eugenia Girón Executive Director of IE's Premium and Prestige Business Observatory with Luca Solca, Head of luxury goods at Exane BNP Paribas and Carlos Delso, luxury executive and angel investor. 

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Watch video Intrerviews

Read press clippings

luxury priorities, ie luxury barometer

by María Eugenia Girón

Creating memorable experiences, corporative social responsibility and tourism as a growth factor: three priorities for the luxury sector, according to IE Luxury Barometer.

Read article @ Forbes Mexico
sovereign wealth funds move beyond trophy assets

The presentation of the report Sovereign Funds 2016 took place on March 23rd. The opening speech was made by Francisco Javier Garzón, ICEX CEOX and the presentation was carried out by Javier Santiso, Economics Professor and Sovereign President; the main conclusions were pointed out by José Carlos García de Quevedo, Invest in Executive Director and the closing remarks were made by Fernando García Ferrer, Private Equity Responsible Partner of KPMG in Europe, Middle-East and Africa (EMA). 

Read report

Read article @ Financial Times
sustainability: a brand’s secret weapon

Business leaders possess a singularly powerful tool to build the world we all want to live in: their corporate brands. We witnessed this recently through a handful of remarkable Super Bowl 50 commercials. Brands such as Airbnb, Budweiser, and Coca-Cola aired politically charged commercials celebrating multiculturalism.

Read article @ BSR website
the top 10 drivers of premium tourism

by María Eugenia Girón

As we prepare the IE Premium Tourism Barometer 2017, we remember what the result was last year 2016. What are the main drivers of consumption in the premium segment of the tourism industry? The Premium Travel Barometer 2016, published by the Premium & Prestige Business Observatory at IE, identifies ten clear trends.

Read article @ IE Insights
the ethical fashion initiative launches risemap

The Ethical Fashion Initiative is pleased to announce the launch of RISOBSERVAT-MAR-2017EMAP in partnership with the supply chain mapping experts, Sourcemap. With RISEMAP, the Ethical Fashion Initiative hopes to further its efforts in raising awareness and bringing transparency to fashion's supply chain. The Ethical Fashion Initiative has launched maps for Vivienne Westwood, Karen Walker, Mimco and Brother Vellies.

View them here: https://open.sourcemap.com.

Read more
 

 

 Contact

María de Molina 6, 1st floor
28006 Madrid
observatoriopremium@ie.edu
www.observatoriodelmercadopremium.ie.edu